- low-involvement purchase
- марк. покупка с низким участием* (покупка, не предполагающая оценки покупателем товара в момент принятия решения о покупке)See:
Англо-русский экономический словарь.
Англо-русский экономический словарь.
low-involvement product — A product that involves the consumer in little or no trouble or deliberation when making a purchase. Such products are invariably cheap; manufacturers try to make them more interesting and appealing by means of advertising with the intention of… … Big dictionary of business and management
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high-involvement product — A product that involves the consumer in taking time and trouble before deciding on a purchase. This will include looking in several catalogues, shops, etc. , to compare prices and the products themselves. High involvement products include such… … Big dictionary of business and management
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